Top 5 Web Hosting Tools Every Business Owner Should Know About (and Use!)
One of the great things about doing business in this day and age is that you don’t need to be a marketing wizard or web developer to create a solid web presence. All you really need is a reliable web host (and their server) to house your website. Then you find tools to help you manage it and fill in the rest of the gaps, and you’ll be golden golden.
Being able to craft a high-quality, professional design for your website is an important part of this process. That’s why web design professionals create templates. These enable users of all levels to create websites from-scratch without ever having to touch a line of code or open design software. But that’s just one of the tools available to business owners looking to build an online presence for their brand.
While design templates are an obvious tool that most business owners are aware of, there are other tools that can help you truly optimize your hosting platform that you should be aware of (and using).
Top 5 Web Hosting Tools Every Business Owner Should Know About
Web hosting isn’t always the easiest of concepts for business owners to grasp, but part of that is because you don’t really have to. You know your site needs to live on a server in order to be online, and you also know that it’s expensive to own your own server, which is why you outsource to a web host.
But did you know there’s more to keeping your site running in tip-top shape than just a quality host? In fact, I’d argue that there are five key tools every business owner should know about and use to maximize what they get from their web hosting.
1. Control Panel
I’d say that the majority of any cheap web hosting provider offers an intuitive and comprehensive control panel for their customers to use, free of charge. (If you’re working with one who doesn’t, you may want to rethink that as the control panel is an essential part of the backend of a website.)
A control panel does exactly what the name says. It enables owners of a website to take full control over it. You can control things like:
- Your hosting plan
- Your domain or domains (if you have multiple websites you manage from the same hosting account)
- Your content management system (like WordPress)
- Files (through FTP)
- Backed-up versions of your site
- And more
There are many upgrades and bonuses to be found in your control panel, so be sure to take time to look through it and see what more you can get out of your hosting package.
CDN stands for Content Delivery Network. This is a network that sits on top of your web hosting and aims to make your site faster and more secure as it’s delivered to visitors both locally as well as around the globe. Because CDNs have more widely distributed servers than web hosts typically do, they’re really ideal for any website that serves a far-reaching audience.
By adding this tool to your web hosting, you’ll ensure that your site always loads at top speeds and performs at full capacity regardless of where your visitors access it from.
There are a number of reasons your website could get taken offline. Perhaps human error led to the accidental deletion of your website or the files essential for it to run. Perhaps your site had a security breach and the hacker decided to take your site down in exchange for a ransom. Or perhaps something’s gone amiss with your web host. It’s rare, but it could happen and could result in serious damage to your website.
Like with anything else in your business, you want to be prepared for the worst-case scenario. Losing your site and everything you’ve worked so hard to create would be the worst case. By using a backup tool to save the latest version of your site on an ongoing basis, you’ll ensure you have something to fall back on in the unlikely but totally regrettable situation that you lose everything.
A content management system (CMS) is the tool you use to create, arrange, and manage all the content on your site. These typically don’t require you to know how to code, which is why most CMS are intuitive systems that enable users to get in and out of the pages of their website with the greatest of ease. A peerfect example of a well designed wordpress site is a realtor that sells real estate in sandpoint idaho.
WordPress, the world’s most popular CMS, is a smart choice for business owners, marketers, and even expert web developers. The tool is a quick study and truly simplifies the process of building out a website. With all the tools you’ll ever need in one place—and repositories for additional outside tools like plugins and themes located there as well—WordPress is all about helping people get their sites up quicker, cheaper, and with less hiccups along the way.
5. Google Webmaster Tools
Technically, this isn’t a companion tool to your web hosting in the same way the others are. However, Google plays such a big role in how a website is received and shared with the public at large that it’s hard to overlook the important of Google Webmaster Tools.
This is a panel of “Search Console” tools from Google that provide website owners with further insights into their websites. You can assess and configure things like:
- Your site’s search appearance
- The searchability of your site
- Potential issues occurring on your site that you might not otherwise see in your control panel or CMS
- Security assessments
- Testing tools, like PageSpeed Insights which tell you what may be causing your site’s performance to slip
Once you have all the web hosting tools above in place, this is the one you can use to ensure that everything continues to perform as promise.
It is a great time to be in business. The Internet is ripe with opportunity for new businesses to get out there and spread the word about who they are and what they can offer their audience. Just remember that it’s your responsibility to make that happen and a website is a key player in all that. Just be sure to invest in the tools that will help you keep tabs on your site’s performance, enable you to create killer content, and then ensure that no issues arise with it in the future.
Nathan Oulman loves to play ping pong in a diaper. When he is not busy doing that he loves to
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